Build a Cult Following for Your Brand Without Starting a Religion
Do people love your product or service? Do they evangelize it on social media? Do they defend your company in the comments of unflattering...
How to Use Data to Buy Pants
I hate buying pants, and it’s not just because I’m getting fatter.
The problem is that one company’s 33 waist is different than another’s. Furthermore,...
The 5 Biggest Mistakes Brands Make When Building a Community
For a lot of brands, the idea of “community” is a buzzword at best and an afterthought at worst. Their check-the-box approach to creating...
A Look Back at 2014: The tibbr Year-End Review
If you put a frog in boiling water, some people allege, it’ll immediately jump out. Yet if you put that same frog in cold water and...
New Analyst Report Ranks tibbr Against 13 Major ESN Providers
The global market-intelligence analysts over at IDC (International Data Corporation) spent the last 18 months reassessing the fast-changing Enterprise Social Networking market. They used their IDC...
Why You Shouldn’t Build Your Brand on Someone Else’s Social Network
Social media like Facebook, Twitter, and others used to be a great way to build community and interact with your customers. This latest crop of...
Looking Forward: The 2015 Shopping Experience
With this year’s holiday shopping season well under way, several retail trends are emerging that will continue to have an impact beyond the end...
Why consumer social networks might not be right for the Enterprise.
The Silicon Valley rumor-mill lit up recently when the Financial Times reported that Facebook may be building a social network for business. And once they...
The Hollywood comedy about knowledge management you’ve probably seen.
Believe it or not, way back in February of 1993, the writer/director, Harold Ramis, created one of Hollywood’s most enduring comedies about poor...
How to get more from your Marketing department [How-To]
If you’ve been in Marketing more than a few years, then you know it’s gotten progressively more complex, with more and more technologies, media...