Top 10 Customer Engagement Trends of 2015—#3: Most Valuable Customers
Check out how the Top 10 customer engagement trends for 2015 are shaping up in this new series. If you missed #2 last week,...
Top 10 Customer Engagement Trends—#2: Singular Organizational Focus
Check out how the Top 10 customer engagement trends for 2015 are shaping up in this new series. If you missed #1, you can...
Analyst Advice for Driving Customer Loyalty in a Digital World – Part 2
The following is Part 2 of a two-part series on driving customer loyalty in a digital world.
In Part 1 of this series, we covered the need...
Top 10 Customer Engagement Trends—#1: Mobile Efficiency
Check out how the Top 10 customer engagement trends for 2015 are shaping up in this new series.
Among the customer engagement trends we’re addressing...
Analyst Advice for Driving Customer Loyalty in a Digital World – Part 1
The following is Part 1 of a two-part series on driving customer loyalty in a digital world.
With so much consumer data and media channels...
Work Is a Series of Moments
For many years, the workplace has been seen as a physical destination where employees travel daily to complete work, typically keeping hours that begin...
Solving the Two Biggest Challenges for Professional Services Companies
by TIBCO Staff
All professional service firms—even those as diverse as IT consultancies and auditing, tax, and advising services—have the same challenges, with the two biggest...
Constellation Research Report: Why Top Marketers Create Branded Social Networks for Customer Engagement
For marketers, the business value of branded social networks starts with idea that brands can think of their entire business as a social network—of...
How to Become Your Customer’s Best Friend
Recent advances in information technology have revolutionized the way not just retailers, but cloud service providers, telcos, and other large companies communicate and interact...
Can Brands Be Transparent Without Losing Control of the Conversation?
Transparency is the hot new corporate watchword at many companies these days. Mostly because businesses are starting to realize that consumers want to know what’s going...