If you’ve been in Marketing more than a few years, then you know it’s gotten progressively more complex, with more and more technologies, media outlets, social networks, and opportunities to capitalize on and continuously monitor (for help, try the new TIBCO Engage™ platform).
There are a lot more moving parts in Marketing these days so seamless, reliable communication and collaboration are key to staying on top of it all. To that end, here are some examples of all the ways that tibbr, the industry-leading Enterprise Social Networking platform, can help solve many of the common problems found in modern Marketing Departments.
Collaborate on collateral (or anything else).
With tibbr, marketing can brainstorm and execute on collateral much faster than without it. For example, say that a marketing team has created a Subject around a product called “Rocket Saver” to act as a workspace. Within it, the marketing team can plan, create, and execute all the collateral around the product. The subject can be restricted to members of it, so others in the organization can’t see any conversations and documents posted to the subject. The designer could upload some brochure designs to the Subject for team feedback on his work. Members would be automatically notified and could quickly respond to the images. Even the VP of Marketing can be included by simply “@mentioning” the VP’s name in a reply. In addition, all the documents posted to this subject are stored in context and easily accessible by anyone with the proper permissions later.
Have more efficient meetings.
tibbr makes setting up meetings far more efficient. How? Let’s imagine that the VP of Marketing is checking out the updates of her various projects on her wall and sees an invitation to a meeting discussing details of the brochure design. The meeting was initially created through tibbr’s tight integration with WebEx (her favorite web conferencing tool), so she can easily see the meeting’s details and access the meeting all without changing to WebEx. Her tibbr wall even includes the ability to add it to her calendar with a click. Better yet, documents can be attached to the meeting so all relevant files are associated. The ability to comment allows for notes and post-meeting details to be added within context to the post. Any other relevant meetings — either in the past or upcoming — are also shown. Nice.
Manage and plan events better.
Love planning events? Neither does anyone else. That’s why tibbr takes the headache out of it. Take a Subject created for an upcoming product launch: In this case, anybody can subscribe/join/follow the subject to receive updates about the event. Colleagues can post and collaborate on event details, like uploading a picture of the venue, or creating a poll to get feedback and advice. Someone could even ask a question to the whole company to find expertise from last year’s event, like some registration benchmarks to target. Again, all the relevant links and documents are also archived for easy access.
Use tibbr for Marketing.And more!
If you want to see the total ROI of tibbr and its remarkably short payback period, read the Forrester Study. In the meantime, you can see how tibbr can improve workplace productivity first-hand — sign up for a free trial now.
