Going Further with Digital Smarter—TIBCO NOW Berlin Day 2

Thomas Been, TIBCO’s Chief Marketing Officer opened TIBCO NOW Berlin with a crisp message on the evolution and urgency of Digital Transformation. Digital Transformation is a topic that is not new to TIBCO events—the timing now is about digital leadership and survival. So the point is not about just transforming, but doing “digital smarter.”

The challenge is how to interpret and embrace all the moving pieces and influences: Virtual reality, cloud, IoT, blockchain, machine learning, personalization; while creating genuine, measurable shareholder value. Thomas presented a framework for Digital Transformation focused on interconnected systems, customer insights, and organizational effectiveness. One of the most interesting observations was a realization that digital leaders could no longer follow a traditional model of focusing on only one aspect (e.g. organization, customer, technical) of excellence. Instead, it is incumbent on digital leaders to achieve excellence across all three of these aspects.

TIBCO CEO Murray D. Rode then provided the TIBCO NOW Berlin audience with the core foundational elements of Digital Transformation point of view. Murray grounds the discussion in the clear, quantifiable gap between digital leaders and laggards. Performance differences of between 2 and 8 times in revenue growth and profitability growth not only contrasted financial metrics, but set the challenge with respect to short-term survival between those that follow a digital transformation path and those companies that fall behind.

Murray points out that the difference in transformational performance was not at all correlated to IT spend where there is virtually no difference. The contrast comes from how capital is invested, how organizations are enabled and led, and most importantly, how data is captured, connected, and leveraged to make important decisions on how to engage customers and optimize their operations.

What separates digital leaders from laggards? The essence can be distilled down to three areas of excellence:
—Speed of innovation, driven by connected products
—A passionate focus on customers and optimizing their experiences
—Focus on interconnected data as the fuel for smart decision making at all stages of customer and operational journeys

Today, Murray notes, is not like the world five or ten years ago. There is tremendous fluidity of devices, sources of data, and applications of data. Paths of information are more dynamic and more complex. It is increasingly important to be able to anticipate, react, and act—all in real time. The notion of data management and deployment is in full motion of migration from owned and managed to public and private clouds. The trends in technology management are not just coming faster, but are coming all at once. The key insight, according to Murray, is thinking in terms of ongoing, continuous technology decisions and execution around connectivity, digital moments, artificial intelligence, distributed workloads, and a wide breadth of analytics for nearly everyone and everything.

Successful digital transformation builds on TIBCO’s core and historic strengths. The concept of Connected Intelligence—the explicit blending of recognizing data as the fuel of the organization and the actions that come from data insights—represents the necessary components of building a “leading” digital business. TIBCO’s Connected Intelligence Cloud gives technical and business leadership the full flexibility of how and where to deploy. TIBCO’s Cloud Path provides the direction and support for organizations to evolve along their preferred digital journeys.

What’s next for TIBCO’s future? Murray points out that we are well on our way. Incredible pace of customer growth, a commitment to connectivity across many clouds, even more powerful and impactful data analytics, and redoubling the effort to be the global leader in being the ultimate integrator of the entire technology and data ecosystem integrator—focusing on IoT and integrating all the various standards and devices as a natural extension of our capabilities in interconnecting systems.

In a main-stage conversation, Matt Harris, the head of technology Mercedes-AMG Petronas Motorsport Formula 1 racing team joined Thomas Been for a far reaching conversation on the challenges of maintaining leadership in one of the most competitive sporting environments in the world.

While most fans of motorsport view Formula 1 through a lens of racecars, speed, drivers, and the completion. But Mercedes-AMG also views Formula 1 through the very explicit perspective of technology leadership on numerous dimensions. F1 has and continues to be the proving ground for nearly every meaningful gain in consumer automotive advancement—safety, performance, fuel efficiency, and connectivity. Formula 1 racing is as much about being a technology business as a racing team.

The past three years have been very good to Mercedes AMG. Their success on the track, however, forced a change in their perspective. Matt points out that “racing from behind” is a very different type of focus than maintaining the success and leadership that they have recently achieved. Technology is viewed as the primary way to maintain their leadership.

Setting the stage, every race week generates 45 terabytes of data from cars, drivers, and tracks. Team members are spread across the globe—at the raceway, at home at the garage, and interconnected partners in their environments. The Formula 1 circuit is global. With 20 locations across the entire world, every race venue requires a complete pack and reassemble in just a couple of days of every element of racing and technical infrastructure.

A particular use case that illustrates the role of connected intelligence—at scale and in real time—is the pit stop. The physical limitation of the stop can be compressed to one minute. The action taken in that stop based on the insights generated from a continuous flow of live data likely makes the difference between a podium finish versus the rest of the field. Technical systems have no more than a couple of seconds to assess, determine the precise actions of tires, pressure, fuel and adjustments. Information must be shared among decision makers on the track and back at the factory garage.

Digital Transformation experts often call out “Speed, not perfect” as a core tenant of transformation excellence. For Mercedes-AMG, the lesson is “Speed AND perfect.”

During the afternoon at TIBCO NOW, attendees spent time in breakout sessions and hands-on labs to further develop topics and ideas discussed earlier in the day. At the close of the event, guests enjoyed a refreshing happy hour, sponsored by global event sponsor HCL Technologies.

Stay tuned for a full event recap coming tomorrow, including award winners, customer presentations, product announcements, and more. Want to join us for the next show in San Diego? Find more information and register (with early bird pricing!) here.