
Automate Lead Flow
As you nurture leads in your marketing system, some will reach a point where you want your sales team to contact them. TIBCO can help you integrate your marketing system with Salesforce Sales Cloud so your sales team gets a steady flow of leads. That same automation is possible if you use Salesforce Marketing Cloud or Pardot with another CRM like Microsoft Dynamics 365 or SugarCRM.

Process Sales Orders
To stay competitive in today's digital marketplace, you must automate processes to give your customers the best possible experience. When your sales team closes an opportunity in Salesforce, an order needs to be created in your ERP system, such as SAP or Microsoft Dynamics. With TIBCO, you can make this happen immediately and without duplicate data entry.

Keep Everyone in the Loop
After the sale, your support team might interact with your customer. With TIBCO, you can connect your customer support system and ERP system with Salesforce for automatic information sharing that gives your sales, finance, and support teams up-to-date visibility into all customer interactions.