A major player in the global-branded spirits industry, Campari has a portfolio of over 50 premium and super-premium brands marketed and distributed in over 190 countries worldwide. Its journey with TIBCO started in late 2017, with the creation of digital products. By leveraging TIBCO Cloud Integration and TIBCO Cloud™ API Management, it established a hybrid API-led cloud platform. This enabled Campari's digital journey and provided the following positive business outcomes: shifting budget to innovative IT projects, faster and more predictable time-to-market for new integrations, smarter cloud infrastructure leading to increased availability of real-time data, API adoption by partners and customers to securely access the company’s data, and establishment of a DevOps culture.