Departmental Use Cases for Collaboration: Marketing

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This blog continues our series of examples of departmental use cases for leveraging enterprise social networking (ESN). We’ve discussed the benefits for HR and sales so far, and this week, let’s take a look at how ESN solutions like tibbr give marketing groups the ability to quickly develop more tailored collateral, better prepare case studies, more efficiently share updates with other departments, and more.

As I’ve mentioned previously, department-level use cases perform double duty: they are solid starting points for jump starting the collaboration engine, while remaining simple to drum up support from department leaders about the results that can be envisioned.

TIBCO tibbr’s Customer Success team shares a few examples of the use cases and value they’ve helped create for sales organizations all over the world. Click here to read more!