Lunchtime in a Day in the Life of the Customer as a Fan
When we last left Marc, our perfectly integrated consumer who is a fan of the companies he loves, he was heading off to work....
Does Work Sometimes Feel Like a Seinfeld Episode?
There’s a classic episode of the American television show Seinfeld called “The Comeback” where a main character, George Costanza, is in a meeting, eating...
How to Have A Perfect Morning, Every Morning
Take Marc, your typical citizen and consumer. In this series, we are going to explore what a perfect day in the life of Marc...
Why Do Companies Find it So Hard to Get Social Media Right?
In May 2003, LinkedIn was launched, and in 2004, Mark Zuckerberg created Facebook. In March 2006, Jack Dorsey famously sent the first Twitter message...
The Missing Piece to Solve the Big Data Puzzle
A Lesson in Disconnection
A teacher draws shapes on the board and tells the class to guess what is going to be created from these...
What SimCity 5 Teaches Us About Big Data
Leveling Up in the Enterprise
This post is part of a series discussing lessons gleaned from the video game industry. Catch the next part on Call of...
Traditional Marketing is Bad Marketing
In a survey report on customer experiences from a leading consulting firm, they discussed how to “convert opportunities from seemingly lost opportunities” by preventing...
Waiting is the Hardest Part: A Customer Perspective on Enterprise Software
A well-integrated company is a thoughtful one in a consumer’s daily life. It gives its customers valuable information when it’s actionable and lets us...
Do You Think Tiny Men Power Your Systems? They Might as Well Without a...
I worked with a client once who was looking to implement an automated process for complaints handling. They explained their processes and began to...
Harvesting Integration to Feed the World
In the last decade, the world population has increased by more than 700 million to reach seven billion today. And by 2050, there will...