Visual analytics solutions need to go a step further than just understanding historical data-at-rest, in order to go from good from great. It is not enough to just understand data at high level — you need to correlate the relevant data and act on it. With the right solution, a company has the capabilities to concentrate on what is most relevant in data, visualize it, draw meaningful relationships and then automatically act on what is most important. This automated action allows a business to leverage the real power of predictive analytics.
Companies want to make sense of the data they have and leverage predictive analytics in their business. The problem is there are no prepackaged set of rules that come along with the mountains of data. Integrated Big Data allows for companies to develop a set of rules and make actionable decisions based on trends and correlations from data about what is currently happening and what is likely to happen in the future. Monopoly might be the game of enterprise domination, but for big data, integration is the biggest game in town.
Make Your Own Rules
Companies integrate their data across applications to make sure necessary information is available to any type of user, any time they need. Just as a company has tons of data, there are diverse business processes that have to be accounted for. For example, a company may use a visual analytics tool to create rules based on patterns and meaningful relationships in the data. After the rules are in place, there has to be a business solution to ensure that they are applied and followed automatically, regardless of scale. Everyone makes up their own rules to Monopoly when they play, but an enterprise cannot afford such inconsistency.
Predictive analytics is the end goal that every enterprise wants, but they have no road map to get there. In fact, most enterprises find that predictive analytics is not the easiest of goals to reach, as it is hard to get information and value from data, and then make it shareable with others to make decisions. The reason companies find this hard is because they are not integrating, nor using the right solutions to even consider integration.
More Than Just Integration
Integration is not just a fancy tool for the company, as it also has great benefits for a company’s customers. When a company is more agile to make decisions, react to changes on the fly and process historical data, all in real time, it can predict what a customer will do before the customer does it.
For more, listen to this webinar featuring Forrester Research principal analyst, Mike Gualtieri.