One personality trait we measure our leaders and executives on is maturity. A developed character has become a necessity in any executive as we depend on them to lead through vision in a diverse and competitive market. We need mature leaders to compete in mature markets. Chiefs of business and nations have a heavy responsible for the well-being and happiness of employees and citizens in exchange for our perspiration and loyalty.
Companies likewise have a responsibility to serve their customers’ well-being as stringently as employees. By protecting customer data and asking for opt-in permissions, companies can use technology to improve the customer experience. In order to do so, they have to keep up with evolving technologies as everything is moving to mobile, cloud computing, and social connectivity. We used to call people in charge of the technology and information at a company the Chief Information Officer, but the position has some maturing to do. Technology has undeniably matured, so must the role of the chief.
For more information on how your company’s Chief Information Officer can get a little more mature, check out our webinars, featuring analysts from Forrester Research.
State of the Integration
Companies need to be able to share data and make it accessible to anyone, anywhere, especially on mobile devices. Everyone has a mobile phone and everyone is using mobile applications today, where they are connected to their favorite companies through social channels, so they can stay engaged, interact, and profit from a company’s mature integration capabilities.
The difference between a selfish child and the immature Chief Information Officer, is the child makes it a choice not to share. The immature CIO simply can’t share; he doesn’t have the capability.
Taking the I out of CIO: Information for Integration
There are two “I” words that need to be improved upon concerning the CIO and that is “information” and “immaturity.” Both problems can be solved by the simple process of becoming a Chief Integration Officer. Having integrated systems that can not only aggregate data, but also make sense of it all, have it shared with cloud-based systems and mobile devices. Having real-time access to vital information and then being able to make in-the-moment decisions, like sending a customer a notification of discounts before they leave the store, is the maturity that a company needs in order to keep customers coming back. Mobile applications help customers stay loyal because they can take a company right in their pockets, wherever they go. Companies then gain more awareness and help improve customer experience.
The maturity of having someone who thinks about what is best for the company and the customer will allow an enterprise to have increased visibility into their organization. It is up to the Chief Integration Officer to own his new title and worry about the maturity of the business’s integration strategy.
Listen to how your CIO can become the Chief Integration Officer through this webinar.