What are the Four Holy Grails of Marketing?
Loyalty in the Enterprise: This is Part One of a series on loyalty best practices in the Enterprise. Tune in tomorrow for the next...
Comic Strip: Slow Adopters Need Love Too
Any enterprise social networking platform needs to be friendly to the slow adopters too...
How to Make Finance Less Overworked at Quarter End
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Everything is hectic. One employee is complaining that they can’t find a certain file. Another employee’s sporadically emailing people to figure out if they...
Is your social network built enterprise tough?
This article was originally published in NETWORKWORLD.
You don't have to look further than the uprisings across the Arab world to recognize the power of social tools,...
Analytics Adds Personality to the Customer Experience
Companies amass a ton of information about their customers’ behaviors, preferences, and interests through data that’s gathered from customer interactions in various channels.
Whether a...
Loyalty 101: How Savvy Shoppers Get the Most Out of Loyalty Programs
For years I have collected miles with a few different airlines, but have managed to fly only twice using my miles. Here, in one...
How Yellow Pages Transforms Business with Enterprise Social Networking
“The world is shifting from a more traditional printed world to a more digital world, be it on the web or mobile or even...
How to Convince the C-Suite that They Need an Enterprise Social Network
Even if management has heard of the benefits of enterprise social networking, they might not be sold on the idea. It’s important to get...
More Employees “Going Rogue” On IT
More employees are signing up for cloud-based services—enterprise social networking included. Is it a bad thing? How can IT still maintain control?
Poor Ivan from IT...
3 Ways Analytics Boost Traditional Retailers’ CRM Strategies
To reach customers where they live, so to speak, traditional retailers should take a peek at what their pure-play e-commerce brethren are doing –...