Marketing and advertising firms are increasingly taking advantage of data-driven marketing to create better campaigns. Data-driven marketing uses customer information for optimal and targeted media buying and creative messaging. It is one of the most transformational technological changes in digital advertising.

Data Science is an umbrella term for the fields of data analytics, data mining, machine learning, and artificial intelligence. It aims to find insights from data. Recent trends have shown a rapid increase in the adoption of data science practices across many industries. Business specialists with domain expertise stand to… Read More →

It’s no secret that retail is in trouble. With bankruptcy and store closures, retailers need to think about how they can better appeal to customers in order to compete in the marketplace. The retailers that are successful are the ones who create a better customer experience by using data to… Read More →

Many uses of artificial intelligence or machine learning are well served using high-quality visuals depicting discoveries or predictions. To achieve this efficiently, techniques and algorithms should be well integrated into the tool’s visualization architecture. Leland Wilkinson’s “The Grammar of Graphics” (Springer, 2005) is an inspiration for many open source and… Read More →

In my previous post, I shared our excitement that TIBCO’s analytics solutions received the highest score for Production Refinement in Gartner’s Critical Capabilities for Data Science and Machine Learning Platforms 2018 report. To recap, the Production Refinement use case is heavily influenced by the Delivery, Model Management, Performance and Scalability,… Read More →

Despite a lightning-fast qualifying performance and some dramatic driving in the first few laps, mechanical problems and strategic setbacks kept both Mercedes-AMG Petronas Motorsport drivers from finishing the Austrian Grand Prix. The weekend started strong with Valtteri Bottas clocking in a qualifying lap a fraction of a second ahead of Lewis Hamilton, giving the… Read More →

We are very excited to announce that we have just released Spotfire 7.13. We have delivered 17 new features and enhancements across visual analytics, data access, data wrangling, API’s, and administration. I am going to highlight one cool feature from visual analytics and data access & wrangling themes. Make sure… Read More →

Whether it’s your bed sheets at night, a towel after a shower, the t-shirt you wear all day, or the money you hand the barista, cotton is literally a part of your life. Fortunately, there are standards set for this fabric we so often use. The USDA’s Agricultural Marketing Service… Read More →

When it comes to advanced analytics projects, it often seems like success stories are the exception rather than the rule. Many organizations would like to emulate the data-driven culture displayed by leaders like Amazon, Google, and Netflix, yet have trouble with operationalizing analytics. And there’s broad agreement that analytics and ‘big… Read More →

Heading into the eighth race of the 2018 Formula 1 calendar, TIBCO partner Mercedes-AMG Petronas Motorsport arrived at the French Grand Prix with victory in their sights. Powered by fresh engines recently installed in both cars, Lewis Hamilton snagged his 75th pole during qualifying while Valtteri Bottas slotted in right behind his… Read More →