Over the course of recent Formula One seasons, seven-time world champion Mercedes-AMG Petronas F1 Team has been the team to beat. The Team exemplifies that to win in F1, you need a stellar car design, an impeccable setup, smart drivers, and an efficient trackside team. What’s more, you need an adaptable and innovative strategy that helps you expect the unexpected and sustain a competitive advantage year after year.
Besides battling tough competitors, perhaps the biggest hurdle that the Team has to overcome is the regulations that the FIA sets forth at the beginning of each season. Traditionally, there have been two: technical, which deal specifically with the car, and sporting, which details how practices, races, and car adjustment times are set up. Starting next season, a third will go into effect: financial. Now, the Mercedes-AMG Petronas F1 Team will have to maintain and build incremental performance within a more constrained budget.
Rather than viewing this as a challenge, regulations are seen as an opportunity for fueling the Team’s adaptation and innovation. Strong data management and analytic capabilities are at the core of its operation, enabling it to thrive in the digital era despite threats posed by changing regulations. In fact, the F1 teams who are the most successful in adapting to regulatory changes leverage technology and innovation; they understand, adapt, and implement the right technology and make it work effectively for their situation. Perhaps it’s a sensor typically used in the oil and gas industry, algorithmic data science utilized by insurance companies to dynamically measure risk, or predictive maintenance in manufacturing to reduce downtime In F1, these technologies could be used in places like the wind tunnel and dynamometric bench to optimize car components to improve performance—0.01 second at a time—which can make the difference between pole position 1 and pole position 2.
Before winning championships, you need to win races. But, winning doesn’t happen overnight; it happens over time through a series of trials and tribulations. Data coupled with the Team’s expertise help to develop an optimized car and race strategy so the driver performs at the highest possible level during race weekend.Data coupled with the Team’s expertise help to develop an optimized car and race strategy so the driver performs at the highest possible level during race weekend. Click To Tweet
Today, confidence, reliability, adaptability, and innovation permeate the Mercedes-AMG Petronas F1 Team’s data-driven operations—and it is on track to achieve its seventh Constructors’ Championship in as many years.
To learn more about how the Team has adapted and innovated to win year in and year out, read the full case study. And, visit our partnership page to learn more about how the Mercedes-AMG Petronas F1 Team has driven innovation to gain a competitive advantage with TIBCO, allowing it to continue to dominate in F1 racing.