Six-time FIA Formula One™ World Constructors' champion Mercedes-AMG Petronas Motorsport is at the pinnacle of motorsports. In multiple years of partnership, TIBCO and the F1 team have seen over 50 race wins, including a series of Constructors' championships and Drivers' championships. And fueled by leadership, innovation, and teamwork, the partnership has produced both an impressive win history and shared business objectives: turning data into valuable insights for individual races, drivers, and constructors.
Today, Mercedes-AMG Petronas Motorsport can more effectively connect its data and enhance its intelligence to deliver championship performances. Data is the competitive advantage, with the best solutions in each domain used to capture, store, secure, and leverage it to drive to the head of the pack.
Driving Innovation: In Detail
Expecting the Unexpected
It's no secret that data is crucial in Formula One™. Teams sift through billions of parameter combinations to find the fastest possible setup combination for that track, that day, that car, that driver. And with so many variables, it would be impossible to be fully prepared for what you don't know. But here's where Mercedes-AMG Petronas Motorsport shines—in expecting the unexpected. Learn More.
Digital Twins Throw Down Big Gains
A number of factors contribute to a Formula One™ car's performance: design, aerodynamics, configuration, strategy, and the unsung hero of simulator analytics. F1™ teams, like Mercedes-AMG Petronas Motorsport, use simulators that mimic the real track experience and act as a digital twin to maximize the benefits of limited on-track testing time. Learn More.
Continuous Innovation & Collaboration
Mercedes-AMG Petronas Motorsport reveals how it uses data to extract insights and build a superior understanding that leads to operational excellence and competitive advantage. This story features its use of aerodynamics testing in a wind tunnel, and dynamometer and hydraulic testing to assess and improve the reliability of components. Learn More.
Handling Constant Change
Mercedes-AMG Petronas Motorsport needed a new strategy to continuously innovate to create a better car design, improve agility in adapting to race conditions, and find the best car setup for each race. The team turned to TIBCO to utilize data visualization, predictive analytics, and AI to deliver on their objectives to become continuously aware, think systemically, and leverage experience. Learn More.
Augment Intelligence, the Winning Platform
Q&A: Chief Strategist James Vowles
How Data Drives this F1 Champion
What part does data play in driving the ultimate competitive advantage? View this interactive brochure to learn more about how TIBCO's augmented intelligence solutions give the team its edge.
7 Ways to Run Like an F1 Team
Teams like Mercedes-AMG Petronas Motorsport are constantly evolving their strategy to gain a competitive advantage. How does this strategy translate to your business, which also needs to move at the speed of digital and constantly adapt?