Victory Fueled by Data

Mercedes-AMG Petronas Formula One Team & TIBCO

Seven-time FIA Formula One™ World Constructors' champion Mercedes-AMG Petronas Formula One Team is at the pinnacle of motorsports. In multiple years of partnership, TIBCO and the F1 team have seen over 50 race wins, including a series of Constructors' championships and Drivers' championships. And fueled by leadership, innovation, and teamwork, the partnership has produced both an impressive win history and shared business objectives: turning data into valuable insights for individual races, drivers, and constructors.

Today, Mercedes-AMG Petronas Formula One Team can more effectively connect its data and enhance its intelligence to deliver championship performances. Data is the competitive advantage, with the best solutions in each domain used to capture, store, secure, and leverage it to drive to the head of the pack.

Driving Innovation: In Detail

Laying a Foundation for Long Term Success

Laying a Foundation for Long Term Success

Formula One™ racing is one of the most competitive and technology-intensive sports in the world. To achieve continuous success and keep competitors at bay, teams must expertly wrangle the volume, variety, and velocity of their data and turn it into a competitive advantage that will fuel long-term sustainable innovation. Learn more.

Adapting and Innovating to Win Year After Year

Adapting and Innovating to Win Year After Year

The gaps between F1™ seasons are short, and often the needed changes to car and strategy are large. Total command over the team’s data enables speedy adaptations and innovations for technologies, processes, behaviors, and culture that together add up to winning, season after season. Learn more.

Expecting the Unexpected

Expecting the Unexpected

It's no secret that data is crucial in Formula One™. Teams sift through billions of parameter combinations to find the fastest possible setup combination for that track, that day, that car, that driver. And with so many variables, it would be impossible to be fully prepared for what you don't know. But here's where Mercedes-AMG Petronas Formula One Team shines—in expecting the unexpected. Learn More.

Digital Twins Throw Down Big Gains

Digital Twins Throw Down Big Gains

A number of factors contribute to a Formula One™ car's performance: design, aerodynamics, configuration, strategy, and the unsung hero of simulator analytics. F1™ teams, like Mercedes-AMG Petronas Formula One Team, use simulators that mimic the real track experience and act as a digital twin to maximize the benefits of limited on-track testing time. Learn More.

Leading with Innovation

Continuous Innovation & Collaboration

Mercedes-AMG Petronas Formula One Team reveals how it uses data to extract insights and build a superior understanding that leads to operational excellence and competitive advantage. This story features its use of aerodynamics testing in a wind tunnel, and dynamometer and hydraulic testing to assess and improve the reliability of components. Learn More.

Handling Constant Change

Handling Constant Change

Mercedes-AMG Petronas Formula One Team needed a new strategy to continuously innovate to create a better car design, improve agility in adapting to race conditions, and find the best car setup for each race. The team turned to TIBCO to utilize data visualization, predictive analytics, and AI to deliver on their objectives to become continuously aware, think systemically, and leverage experience. Learn More.

  • Augment Intelligence, the Winning Platform

How to Drive Business Success in Light of Constant Change

Change is difficult, but it can also represent a huge opportunity. Learn how Mercedes-AMG Petronas Formula One and other leading companies have successfully navigated an increasingly complex and ever-changing world.

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How Data Drives this F1 Champion

What part does data play in driving the ultimate competitive advantage? View this interactive brochure to learn more about how TIBCO's augmented intelligence solutions give the team its edge.

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7 Ways to Run Like an F1 Team

Teams like Mercedes-AMG Petronas Formula One Team are constantly evolving their strategy to gain a competitive advantage. How does this strategy translate to your business, which also needs to move at the speed of digital and constantly adapt?

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2020 FIA Formula One World Championship® Race Calendar

2020 FIA Formula One World Championship® Race Calendar

Mercedes-AMG Petronas Formula One Team

Mercedes-AMG Petronas Formula One Team

F1 Racing News

F1 Racing News

Going out to the race
Racers celebrating
Race Car

Continuous Innovation & Collaboration to Create the Optimal Formula One™ Car

With TIBCO, Mercedes-AMG Petronas Formula One Team is able to put one of the world's best Formula One™ cars to the test to maximize reliability, performance, and design.