Formula One™ Competitive Advantage

TIBCO and Mercedes-AMG Petronas Motorsport Global Partnership

Formula One™ can easily be classified as the pinnacle of motorsports. The industry is fueled by the latest innovations and supported by some of the world's most talented drivers. Strong engineering teams must throw everything into their jobs to establish their team as a winner within the sport.

During these races—conducted within seemingly tiny timeframes—strategies are adapted, punishing turns are negotiated faster, and most efficient setups are chosen. Weeks of tests, research, and data analysis enable the teams to see opportunities, and seize them. These opportunities are the gateway to victory.

Mercedes-AMG Petronas Motorsport is one of the leading teams in Formula One™, having won the championship in the past three seasons. They built their competitive advantage by working on all fronts, from the depth of the engineering to hiring the best drivers. But competition moves fast in F1™, literally. To sustain their competitive advantage, Mercedes-AMG Petronas Motorsport has chosen to partner with TIBCO Software.

The Partnership

Mercedes-AMG Petronas Motorsport

Mercedes-AMG Petronas Motorsport is the Formula One Team of Mercedes-Benz and competes in the FIA Formula One™ World Championship, the pinnacle of world motorsport and the largest annual sporting series in the world. With a combined workforce of nearly 1,500 people, based at two world-class technology campuses in the UK, the Team designs, develops, manufactures and races the race cars and Hybrid Power Units driven by three-time World Champion Lewis Hamilton and team-mate Valtteri Bottas. Formula One is a uniquely demanding technical and human challenge, requiring the right alchemy of cutting-edge technologies, high-performance management and elite teamwork to deliver results at 20 Grands Prix around the globe in a race season running from March to November. Mercedes-AMG Petronas Motorsport set new benchmarks for F1™ success on its way to winning the Constructors’ and Drivers’ World Championships in 2014, 2015 and 2016, taking 51 wins from a total of 59 races in those three seasons.

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Mercedes-AMG Petronas Motorsport
TIBCO F1 Partnership

TIBCO Partnership

TIBCO shares a lot of values with Mercedes-AMG Petronas Motorsport. We help our customers achieve superior performance by interconnecting all types of technology, and augmenting the capabilities of their teams with the understanding of their data. We're excited that Mercedes-AMG Petronas Motorsport leverages our Insight Platform technology and services to identify and act on opportunities as they occur. This will increase the team's competitive advantage, powered by TIBCO.

TIBCO Partnership

TIBCO shares a lot of values with Mercedes-AMG Petronas Motorsport. We help our customers achieve superior performance by interconnecting all types of technology, and augmenting the capabilities of their teams with the understanding of their data. We're excited that Mercedes-AMG Petronas Motorsport leverages our Insight Platform technology and services to identify and act on opportunities as they occur. This will increase the team's competitive advantage, powered by TIBCO.

TIBCO F1 Partnership

World-Class Excellence Through Innovation

"We are very excited to become an Official Team Partner of Mercedes-AMG Petronas Motorsport, one of the most recognized and trusted global brands. The partnership brings together two like-minded organizations, each with a strong commitment to pursuing excellence through innovation, and shared dedication to delivering world-class products and services.”

Murray D. Rode
Chief Executive Officer, TIBCO Software Inc.

The TIBCO Advantage

Interconnected Technology and Data

Interconnected Technology and Data

Formula One™ engineering teams rely on analytics software to guide them through data from aerodynamic advances, fuel efficiency, renewable energies, and crash protection to make innovations possible that benefit the F1™ community as well as the general public.

Augmented Team Work

Augmented Team Work

Analytics enable all race participants, from pit crew and tire partners to engineers and drivers, to quickly identify where the next improvement is needed. Data is not only the common language towards performance but also, the rally cry of F1™ victory.

Split-second Decisions

Split-second Decisions

Streaming analytics are able to capture large volumes of data produced by the car's sensors and compare it to constantly changing conditions to allow teams to seize short-lived opportunities and make the right decision, when it matters most.

Sounds Familiar?

This is what many businesses desiring digital transformation want to achieve. They require the same clarity and confidence in their decision making while they're delivering compelling experiences to their customers or optimizing operations.

See how the TIBCO® Insight Platform can benefit your business.

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