Driving Innovation: In Detail
Laying a Foundation for Long Term Success
Formula One™ racing is one of the most competitive and technology-intensive sports in the world. To achieve continuous success and keep competitors at bay, teams must expertly wrangle the volume, variety, and velocity of their data and turn it into a competitive advantage that will fuel long-term sustainable innovation. Learn more.
Adapting and Innovating to Win Year After Year
The gaps between F1™ seasons are short, and often the needed changes to car and strategy are large. Total command over the team’s data enables speedy adaptations and innovations for technologies, processes, behaviors, and culture that together add up to winning, season after season. Learn more.
Flexible Decision-making to Win Race After Race
Data and analytics support the game plan and minute-by-minute decisions made by the garage, drivers, and other team stakeholders. With every new circuit, uncertain weather and track conditions, the sheer speed of motor racing, and the unrelenting drive of competitors, data capture and real-time decision-making are crucial. Learn more.
Expecting the Unexpected
It's no secret that data is crucial in Formula One™. Teams sift through billions of parameter combinations to find the fastest possible setup combination for that track, that day, that car, that driver. And with so many variables, it would be impossible to be fully prepared for what you don't know. But here's where Mercedes-AMG Petronas Formula One Team shines—in expecting the unexpected. Learn More.
Continuous Innovation & Collaboration
Mercedes-AMG Petronas Formula One Team reveals how it uses data to extract insights and build a superior understanding that leads to operational excellence and competitive advantage. This story features its use of aerodynamics testing in a wind tunnel, and dynamometer and hydraulic testing to assess and improve the reliability of components. Learn More.
Digital Twins Throw Down Big Gains
A number of factors contribute to a Formula One™ car's performance: design, aerodynamics, configuration, strategy, and the unsung hero of simulator analytics. F1™ teams, like Mercedes-AMG Petronas Formula One Team, use simulators that mimic the real track experience and act as a digital twin to maximize the benefits of limited on-track testing time. Learn More.
Augment Intelligence, the Winning Platform
How to Drive Business Success in Light of Constant Change
Change is difficult, but it can also represent a huge opportunity. Learn how Mercedes-AMG Petronas Formula One and other leading companies have successfully navigated an increasingly complex and ever-changing world.
How Data Drives this F1 Champion
What part does data play in driving the ultimate competitive advantage? View this interactive brochure to learn more about how TIBCO's augmented intelligence solutions give the team its edge.
7 Ways to Run Like an F1 Team
Teams like Mercedes-AMG Petronas Formula One Team are constantly evolving their strategy to gain a competitive advantage. How does this strategy translate to your business, which also needs to move at the speed of digital and constantly adapt?