BMO Financial Group, established in 1817, serves more than 12 million personal, commercial, corporate, and institutional customers in North America and internationally. As Lawrence Wan, chief architect for BMO Financial Group, says, “BMO is committed to delivering a great customer experience. By that we mean that doing business with us is easier, simpler, and perfectly tailored to individual needs.” Delivering an outstanding experience and meeting customer demands is challenging, as explained by Vice President of Customer Analytics Gayle Ramsey: “As digital marketing and social media have become more important, our customers are expecting us to know them in real time. We wanted the capability to serve them and provide relevant offers whether they interacted with us in a branch, through a call center, or in digital space.”
Learn how BMO partnered with TIBCO to deliver a tailored customer experience leveraging TIBCO integration technology to provide real-time information, TIBCO BusinessEvents® to identify key incidents, TIBCO ActiveMatrix® BPM to simplify and automate processes, and TIBCO Spotfire® for data visualizations and more efficient decision-making on how best to serve customers.
