Some say the mobile and social networking market is approaching a tipping point in India; others say it has arrived. Smartphone adoption has fueled social networking in India.
From 2011 to 2012, the number of smartphones sold doubled to 20 million and this year 50 million smartphones are expected to be sold. Out of the top 35 most crowded cities in India, 15 million users already access social networks from their mobile device. And according to Nielsen-AbsolutData survey, Indians spend more time on social media than using personal email.
Availability of 3G services, low-cost smartphones and reduction in data charges are no doubt some of the factors driving social media adoption, but how is the use of social in our personal lives affecting its use in our work lives? How is BYOD affecting business in India?
While many businesses are still in the early days for adopting this technology, companies like ASM Technologies and Sonata Software are partnering with TIBCO tibbr to employ the best of social and mobile technologies. These companies are implementing enterprise social networking to enhance collaboration within their own organizations and for their customers.
Irrespective of size or the business you are in, enterprise social networking lets you build social infrastructure for your team to collaborate. This enhances everything from collaborating across regions and departments to providing an internal feedback loop for sharing best practices. ESN can help you activate your workforce to improve productivity and customer satisfaction, resulting in increased revenue.
The world is flat, so are organizations. As businesses become more global and complexity intensifies, mobile and enterprise social technology will even the playing field. Change will be marked by a mobile field force, teams spread across time zones that are connected through ubiquitous networks. This underscores the need for an mobile and social technology within the workplace.
ESN should be familiar, intuitive and be readily adaptable to your business needs in a secure way. However, it is responsibility of the corporate management to set guidelines for the end users to make best use of the social platform. Provide compelling business objectives from the beginning. One key benefit is moving away from traditional email/cc culture to a democratized collaborative environment, where employees share insights and connect beyond their usual circles. Be it sharing a status update, running a poll or sharing the latest file, ESN encourages teams to ideate, share knowledge and get interactive responses from communities large and small.
Connect your mobile workforce. Try it now.
