Technology is constantly changing and improving; although this is beneficial for the consumer, it can force some organizations to shred up old business models and start making new ones. Not long ago, companies that dealt with technology for consumers only had to worry about desktops and laptops. Now they have much bigger problems, just in smaller packages — mobile devices are more prevalent than ever before. Virtually anything that can be done on a desktop can be done on a tablet or mobile phone. Because of this, these smaller devices need to operate with the same level of security as laptops and desktops.
A New Model
A company like Symantec, which helps people and organizations manage their information and keep it secure, knows that information is not just on home- or office-based computers. People are accessing files and data from anywhere and everywhere. Symantec’s traditional business was PC based, so security products that people were used to buying were being installed on their PC or Mac. However, consumers are moving to tablets, smartphones, and mobile devices. People aren’t buying computers as much anymore or installing software on them, and now they don’t have to since smaller, less expensive mobile devices are providing the same functions.
People are even using mobile devices with cloud-based apps, meaning Symantec needed to change its business model to adapt to changes in technology demands. In order to meet market demands and overcome business challenges, Symantec decided to introduce new products and new ways of engaging with the customer.
Complexity Made Easy
Even with Symantec’s new products, if one were to talk about billing or transacting on the company’s core products, those processes had to change or adapt to how customers live and work today. Traditionally, Symantec would communicate with customers primarily through e-mail; that may have to change now so that the company can start to use other channels to communicate. Just like the rest of the industry, Symantec needed to adapt, and it did. Having the ability to process complex events and find meaning in new business information circulating through systems increases revenue and makes the company highly competitive.
Symantec is successful worldwide, but its business faces another challenge of area-specific demands. What may work well in the U.S. may not necessarily work well in Australia, so having the ability to reach different customers around the world allows Symantec to be agile and flexible. The company could define business rules that were targeted to certain customer segments, geographies, and demographics with the help of TIBCO BusinessEvents. The company could detect patterns in real time and track events as they happen to make better decisions. Symantec is quicker in dealing with, and adapting to any changes in any of these dimensions. Symantec has been able to advance its new business model and continue to protect consumers on new devices.