Have you ever noticed an employee walking down the hall answering an email or text message from their smartphone? The pose—head down, back slightly hunched, eyes focused on a mobile device—is not just pervasive in our personal lives. Over 40% of information workers already use mobile devices. In the U.S., 28% of directors and executives already use tablets at least once a day.
Vice President of Forrester Research Rob Koplowitz presented interesting research on this emerging trend:
Part of the demand for mobile technology goes hand in hand with the use of social technology in the workplace. Referencing information workers, specifically executives and managers, Rob said “They’re depending on information.” And they need this information from their mobile device. It means accessing the new slide deck from your tablet in time for a meeting with a customer; or approving that purchase order so the new equipment is delivered on time, even when you’re waiting to pick up the kids.
As business grows more mobile, social business technology does too. This means accessing critical updates essentially from anywhere.
“The interesting thing about tibbr is the mobile experience,” Rob said, mentioning how it was one of the 3 main components driving tibbr’s ranking as a leader in the Forrester Research Activity Streams Wave (along with tibbr’s “vision around integration” and ability to “deliver cloud verses on premise” offerings).
The evolution of enterprise social and mobile technology in our work lives grew from a natural inclination to use social and mobile technology in our personal lives. It’s the shift from archaic machines and business processes that tied us to our desks and computers, to more human, more mobile access to work from anywhere.
