A recent story from B-to-B Magazine has details on a new offering that brings business intelligence to the MARKETING department – a place as far removed from IT as you can get (trust me, I’m a marketing guy). Business analytics and its powerful discoveries are moving deeper into different departments or organizations. We welcome them to the party – TIBCO Spotfire has been providing deep analytic capabilities to business users, like those in Sales and Marketing departments, for years.
Lots of today’s routine computing began years ago as exotic, complex tools available only to major industrial companies – giant manufacturers and multinational operations. Now they are finally being adopted and priced for smaller-scale users and ANY company can gain insights from business analytics and data reporting on daily activities.
Imagine getting real-time reports on Twitter, Facebook or customer forums and identifying whether people are in the Research (Pre-sale), Purchase (Buy) or Service (After sale) phase. Instead of just gathering data and waiting for a pattern to emerge, the network that enables your daily business can sift through thousands of routine contacts or calls to “see” unusual details and then prompt humans for an appropriate response.
Spotfire’s business intelligence tools use “what if?” scenarios and pattern recognition to quickly identify errors or anomalies to report new knowledge from available data. And all with no impact on the original data or network service levels – to improve usable information for future training and operations.
That’s complexity with simplicity even a marketing guy can appreciate.
David Wallace
Spotfire Blogging Team
