This blog entry – Mortage Mess: Where Was the Business Intelligence? by Joe McKendrick – made an interesting read. Joe implies that all the BI reports in the world are useless if no-one reads them or takes action on them. Thence the need for BI systems that respond to events and event trends and take action on those trends – akin to what has been termed “Operational BI”, and solved neatly in the real world by CEP, as well as being closely related to BAM. Clearly, deciding on the rules – what trends to look for and what action to take in advance – is a difficult thing to do. But then, these decision-making skills are why executives in large corporations get paid lots of $ by their shareholders. Presumably.