Do you know what the biggest category of spending is in IT today? It’s the class of software (we’ll just call them megasuites) like ERP, CRM, SCM, PLM, and others, that run most of the key front and back office applications in the enterprise today. The appeal of these products has… Read More →
Today, humans have to interpret large sets of different data to make a decision. Using your gut feeling is nothing but gambling. Therefore, Big Data analytics is getting more and more important every year to make better decisions. However, just doing Big Data analytics is not enough. In many use… Read More →
Check out how the Top 10 customer engagement trends for 2015 are shaping up in this new series. If you missed #1, you can read it here! After working with so many retailer marketers over the past decade, one facet of execution continues to pop out with regard to program… Read More →
For over 25 years, SofTrek Corporation has been providing fundraising software with its CRM system, as well as online marketing tools, professional business services, and other technology to nonprofit organizations. Prior to using TIBCO Jaspersoft, SofTrek faced competitive pressures to improve the analytics in its ClearView CRM solution. It offered… Read More →
Data breaches cost U.S. businesses an average of $5.4 million, according to the Ponemon Institute. Meanwhile, the 2014 Internet Security Threat Report reveals that more than 552 million identities were exposed in 2013, disclosing consumer credit card information, birthdates, government ID numbers, home addresses, medical records, phone numbers, financial information, and other data to cyber thieves…. Read More →
As consumers have more channel choices than ever before, the role of the physical store has become more important than ever for providing customers with effortless experiences and earning their loyalty.
To reduce customer turnover and increase customer loyalty, companies must understand customer expectations. That’s why every business leader is constantly searching for ways to answer the question: “What do my customers expect from me?”
Many marketers struggle to keep pace with sudden shifts in consumer behavior and market trends. For many organizations, it comes down to a lack of follow-through on the use of real-time customer and market information.
Most software solutions aren’t up to the challenge of making use of rich e-commerce data, solving new problems for businesses as they grow, or consuming more types of data over time. But, instead of viewing these challenges as problems, why not see them as opportunities?