Using Big Data Analytics to Determine the Right Media Marketing Mix
Companies use a variety of media to engage their customers, including print ads, billboards, TV spots, SMS alerts, email, customized Internet advertising, etc. But...
Data Visualization to Gain More Value From Big Data
Much of the vast potential associated with big data lies in its ability to allow executives to make better business decisions grounded in quantitative...
How Analytics Can Strengthen Innovation Follow-Through
Companies that are focused on innovation typically have front-end processes in place such as ideation and tech scouting to help bring some structure to...
New World Order: The Internet of Things
The Internet of Things (IoT). Such a simple term that encapsulates today’s increasingly complex, interconnected world. From RFID chips to the many devices we interact...
Simplify the Path to Analytics Maturity
The deluge of big data has set many companies on an analytics journey. They’ve matured from merely studying historical data that can be easily...
Turning Big Data Into a Competitive Advantage
The fast rate at which invaluable data about prospects and customers is streaming into companies forces them to swiftly change the traditional ways of...
Predictive Analytics Deliver Proactive Decisions
Companies are increasingly using predictive analytics to achieve greater business outcomes.
This includes the use of predictive analytics with customer data, including transactional, behavioral, preferential,...
How to Remember Everyone’s Name (And Their Purchase History)
One of the reasons people love going to small businesses is that they remember your name. More than that, they remember what you like,...
Using Data Analytics to Turn Bank Customers into Advocates
A number of recent research studies reveal that consumer confidence in financial services continues to rise following the fallout from the financial crisis of...
Consumer Packaged Goods: Connecting with the Mobile Consumer
Thanks to all-powerful smartphones and the myriad of other mobile devices available today along with the increasing availability of public Wi-Fi, “showrooming” by retail...