Cloud BI: Leveling the Playing Field for Companies of All Sizes
Data is flowing into corporations at a rapid-fire pace, almost as quickly as the competitive landscape of business is evolving. This is prompting business users...
Choosing the Right Marketing, Sales Metrics with Data Analysis
Retailer Best Buy is in the midst of a financial turnaround effort, and big data will play a pivotal role in that effort. The company’s...
Consolidate Your Business With Ease
Consolidation is a common growth strategy in nearly every industry. While there are many reasons to consolidate—such as economies of scale, or opportunities for...
Succeeding in the Age of the Consumer with Data Analysis
Digital technology has empowered today's consumers to radically shift how they interact with brands throughout the purchase cycle.
At the same time, as consumers are...
Big Data to Beat Out Your Competition
The fast rate at which invaluable data about prospects and customers is streaming into companies forces them to swiftly change the traditional ways of...
Using Big Data Analytics to Determine the Right Media Marketing Mix
Companies use a variety of media to engage their customers, including print ads, billboards, TV spots, SMS alerts, email, customized Internet advertising, etc. But...
Data Visualization to Gain More Value From Big Data
Much of the vast potential associated with big data lies in its ability to allow executives to make better business decisions grounded in quantitative...
How Analytics Can Strengthen Innovation Follow-Through
Companies that are focused on innovation typically have front-end processes in place such as ideation and tech scouting to help bring some structure to...
New World Order: The Internet of Things
The Internet of Things (IoT). Such a simple term that encapsulates today’s increasingly complex, interconnected world. From RFID chips to the many devices we interact...
Simplify the Path to Analytics Maturity
The deluge of big data has set many companies on an analytics journey. They’ve matured from merely studying historical data that can be easily...