Visualization to Boost Marketing
Marketing departments are experiencing ballooning pressure to deliver profits in today’s “Age of the Customer,” where consumers’ tastes and subsequent shopping behaviors evolve as...
Answering the Big Customer Question with Big Data
To reduce customer turnover and increase customer loyalty, companies must understand customer expectations. That's why every business leader is constantly searching for ways to...
‘Real-time’ vs. ‘Right-time’ Marketing Analytics
Many marketers struggle to keep pace with sudden shifts in consumer behavior and market trends. For many organizations, it comes down to a lack...
Life Is Data: Addressing Global Infrastructure Requirements
Countries across the globe are struggling with sagging infrastructure (roads, bridges, railways, wastewater systems, etc.) that are in dire need of upgrades and replacement.
But...
Countering the 3 Vs of Big Data for Stronger E-commerce Initiatives
Most software solutions aren't up to the challenge of making use of rich e-commerce data, solving new problems for businesses as they grow, or...
Use Visual Data Analytics to End Homelessness
One of the greatest challenges facing humanitarian organizations and non-profits is the lack of data-related resources available to tackle pressing societal challenges such as public health...
Help Wanted: Qualified Data Scientists
We all know that big data is here to stay and it is going to encompass a huge part of business analytics and product...
Analytics Maturity, Stage 5: Automate Responses to Real-Time Events
In a previous post, we described the fourth stage of the Analytics Maturity Model, “Operationalize,” in which organizations make analytics accessible across the enterprise...
The Power of Visualizing Market, Credit Risk and Returns
Savvy investment managers know the importance of taking downside protection during a bull market like the one that currently exists. However, despite the growing use...
Gaining Insight to Address Humanitarian Crises
One of the greatest challenges facing humanitarian organizations and non-profits is the lack of data-related resources available to tackle pressing societal challenges such as...