Lunchtime in a Day in the Life of the Customer as a Fan
When we last left Marc, our perfectly integrated consumer who is a fan of the companies he loves, he was heading off to work....
The 12th Man is Important Not Only in Sports Stadiums, but Also in Business
Can you remember when you bought something so good you had a dopamine-fueled ecstatic moment and had to immediately tell friends, family, and co-workers?...
Don’t Insult Your Customers By Treating Them Like Customers
Customers are not just dollar signs and don’t want to be seen that way. Companies can't just provide a customer with a good or...
Why We Love to Love Something
In this day and age, there’s no shortage of ways to share our feelings. We share tips, tricks, rants, and raves with our friends,...
What is The Stream Economy?
The ability to catch the consumer’s eye has become far more than flashy neon and holiday sales. As consumption becomes more digital and discerning,...
tibbr Now Available on the AWS Marketplace
We are excited to share a new way organizations can buy and deploy tibbr. Small-to-midsize businesses looking to rapidly deploy a secure enterprise social...
You Have Ten Seconds To Turn Your Customers Into Fans
It's a well-worn rule of thumb that you have little more than 10 seconds to impress someone with your website. Its design and, more...
Video: How Data Visualization Helps Customer Complaint Management
In a recent webcast, Ram Ramachandran (senior manager), Lisa Ducharme (senior manager for customer experience practice) and Jacob Thiel (manager) of Ernst & Young...
56 Billion Reasons Why You Need the Two-Second Advantage
The story goes that a motor bike roars up to a red traffic light in La Coruna in Northern Spain. It stops alongside a...
4 Ways to Use Data Analysis to Pinpoint Customer Intent
Before the rise of the social web, sales and marketing departments were forced to rely on historical sales figures to try to predict how...