Gina von Esmarch has 25+ years of high-tech communications and sports marketing experience. At TIBCO she drives the company’s Global Analyst Relations program and is responsible for the strategic development and successful execution of this program. Gina also collaborates with the TIBCO marketing team on socializing their work on the Mercedes-AMG Petronas Motorsport Formula 1 program. Prior to joining TIBCO, in addition to the strategic leadership roles she held for a variety of start-up and established high-tech firms, she spent five years working in the America’s Cup handling the spectrum of sponsorship, sales/fulfillment, advertising, public relations and marketing communications. She’s an insomniac with a passion for information who enjoys the 'social' in 'social media'. Depending on the hour of the day she is either an overly caffeinated strategist or a relaxed and social Campari drinker. Gina was born and raised in the San Francisco Bay Area and holds a BA in International Relations & Italian from the University of San Diego and a Masters in Marketing Communications from Golden Gate University. In her spare time, Gina is a passionate food blogger.