From industry conditions to executive expectations, here’s the top five stories on enterprise social networking for the last month.
The Private Social Network: It May Be Just What Your Company Needs
Vanessa DiMauro – Forbes.com Most of the buzz about social media concerns Twitter, Facebook, LinkedIn and the like, and how they can drive traffic and revenue for consumer brands. That social marketing hubbub is exciting, but it drowns out the quieter but much larger impact private online communities can have on business-to-business firms and their customers. In these intimate online venues, customers and companies can convene to plan and build for the future, collaborating in ways that will never happen in the public eye. (continued…)
CIOs Talk About How Social Networking Builds Enterprise Collaboration
Jennifer Lonoff Schniff – CIO.com Over the last five years or so, more organizations have used social networking sites such as Facebook and Twitter to communicate with customers. Now many organizations are taking a cue from those sites to deploy more socially minded communication and collaboration tools. Does taking a more social, collaborative approach work?
CIO.com spoke with Vanguard, the financial services company, and the Healthcare Businesswomen’s Association, both of whom were recipients of CIO 100 awards for collaboration, to find out. (continued…)
The Reality of Enterprise Collaboration in $1B Organizations
Emanuele Quintarelli – thesocialenterprise.com It is not often that you get the chance to go at the core of how enterprise collaboration is faring inside very large organizations to sneak peek both on the achieved results and the huge political, organizational and adoption barriers enterprise are facing on the social business journey. Well, thanks to the Social Business Council (originally launched by Susan Scrupski at the 2.0 Adoption Council) and its members now we have that opportunity.
A new report titled Engagement @ Scale in the Large Enterprise provides an up to date snapshot on the current state of social engagement with some revealing outcomes. (continued…)
Enterprise Social Networks Will Render Company Intranets Obsolete
Tom Petrocelli – CMSwire.com After the communication value of the Internet and web technology became apparent, it was only a matter of time before that same interaction capability was applied to internal corporate communications. Company intranets and employee portals sprang up across the business landscape. Will the growth of social networking have a similar effect? (continued…)
TIBCO: THe Dark Horse of Enterprise Social Software
Giovanni Rodriguez – Forbes.com I’m in Las Vegas this morning where TIBCO (Nasdaq: TIBX) is unveiling the latest version of tibbr, its enterprise social networking platform. I’m not a betting man, but I have a hunch the company has a shot at winning — or at least placing — in a race involving companies who have been competing far longer — Jive, Salesforce, and Microsoft/Yammer, to just name a few.
In any race for marketshare — or mindshare — in a new category, there are several things that matter. Despite all the consolidation we’ve seen in the enterprise social networking market, it’s still early days. For TIBCO, whose legacy is in the enterprise application integration market — software that enables computing systems to speak with one another — there may be an advantage arriving late to the party: (continued…)
