I was curious that the gym managers at the Aria Hotel left the entrance open, but still asked you to scan your room card as you collected a towel and and water bottle. Well, MGM Resorts CIO Becky Wanta explained all in a keynote at TUCON – they are using (TIBCO) technology to gain the “deep knowledge” of customers to provide the “intimate experience” normally provided to only the casinos'” high rollers” (or “whales”). So they are tracking your every move in what they call the “inlife” immersion programme – allowing MGM to make better decisions for each customers.
It might sound like Big Brother, but if it means getting you the experience you want while in Vegas, why not?
