Virtual Reality (VR) and Augmented Reality (AR) are exciting new technologies that are driving innovation for many businesses today. With the rise in popularity of consumer applications like Pokémon GO that went viral and grabbed the US population’s attention a few years back, businesses are realizing that at some point, they too will incorporate VR and/or AR into their strategy to build one-of-a-kind engagements with their customers.
Some industries are already taking advantage of this new tech. For instance, in the automotive world, mechanics are using AR goggles to try and figure out what’s broken in a car by comparing the 3-D images of the vehicle to the actual vehicle. This saves an enormous amount of time and energy that a mechanic would otherwise have had to search through manuals and examine the entire car top to bottom, running various tests.
The automotive world is also allowing customers to virtually visit showrooms and take their cars on test drives, all from the comfort of their home. In some factories, VR and AR are being used to simulate workflows to detect and fix problems, without having to take the entire factory down. Companies like Ikea are enabling customers to virtually place Ikea furniture in their homes before buying while Sephora’s venture in AR is allowing customers to virtually try on their various makeup lines. It really makes you think – how could I use this technology to grab my customer’s attention and set myself apart from the competition?
Imagine enabling your customers to experience your products through an augmented or virtual interface. Or, for the B2B audience, making an emotional connection through VR or AR with your products. Visualize your customers being able to test out your products (even software) and experience the outcomes in a VR setting. Powerful.
That’s why at TIBCO NOW 2018, we’ve got a whole section focused on leveraging this innovative technology, our “Technology Hub”, where you can experience the merging of TIBCO and the latest tech with VR. Our Technology Hub will have over 80 demos by partners, sponsors, and TIBCO engineers who are experimenting with VR’s application in business and how it applies to emerging tech like IoT and blockchain. There, you can network with your peers and see how VR can enhance your company’s innovation strategy.
TIBCO NOW 2018 will provide you with the opportunity to get up close and personal with some of the technologies that will shape your business’s future.