TIBCO Customers Are Blazing the Tech Trail

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In 2014, TIBCO launched the Trailblazer Awards program to recognize a few outstanding customers leveraging technology in revolutionary and enterprising ways, transforming IT into a strategic differentiator that fuels business growth and a superior customer experience.

The 2014 TIBCO Trailblazer Award winners, Three UK, JetBlue, General Mills, and SofTrek Corporation, were honored for accomplishing tangible and substantial business results utilizing TIBCO technology. These companies set themselves apart from their competitors by demonstrating ingenuity and thought leadership in meeting the demands of the digital consumer.

In October 2015 at the TIBCO NOW Tour events in Paris and London, TIBCO will honor four more leading-edge companies who have transformed their businesses in the following categories: Visionary, Innovator, Impact, and Pioneer. Stay tuned for the announcements of the Trailblazer class of 2015 in mid-October.

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Lisa Martin is the director of customer marketing at TIBCO Software. In this role, Lisa works with valued TIBCO customers worldwide to capture and share their testimonials, focused on communicating the business transformation these customers have made leveraging TIBCO technology. Prior to her role at TIBCO, Lisa spent a decade in enterprise marketing working with companies like Hewlett Packard, CommVault, and NetApp to build and deliver strategic marketing and sales enablement programs. Lisa’s core expertise is helping B2B marketing organizations effectively communicate their value to and through their target audiences.