Telco operators have been facing some big challenges. As telco markets have become saturated, there are few opportunities to generate new business. Competing has become something of a street fight, with the biggest weapon being a great customer experience. In large part, today, that depends on the capabilities of digital business.
For telcos, a great, market-leading customer experience means shorter wait times; opportunities for self-service; addressing service problems quickly and directly; and integration of sales, care, order, technical support, and customer interaction channels. The goal is a much more efficient, seamless, no-need-to-repeat-yourself experience. It’s now really a requirement for all operators across information and communications.
New entrants to industries around the world are typically already digital—but incumbents are coming on strong, especially those with experts helping: Ericsson and TIBCO. This alliance, a key part of Ericsson’s Digital Telco Transformation, is the ideal foundation for telcos looking to become digital in a way that avoids major disruptions.
TIBCO’s contribution is its enterprise services bus that integrates all of a telco’s data and provides real-time access to it. Ericsson’s contributions are its technologies and implementation expertise that accelerate digital transformation with a best fit solution that bridges business, IT, and network domains while minimizing total cost of ownership. The combination ends up being a lot more than the sum of its parts; It delivers a new operating model with capabilities including:
- The ability to create innovative, personalized services and bundles that customers want
- Reduced lead-to-conversion time with dynamic services delivered flawlessly
- Money streams from both traditional and multimedia services
- Analysis, monitoring, and management of issue resolution
Sound like what you need? Learn more about transforming to digital business with Ericsson and TIBCO.