A few years ago, one of the top 10 banks in North America was very reactionary to customer interactions, using only limited, traditional channels such as direct mail and email. Customer data was at least a month old and a full view of the customer was lacking.
Learn how TIBCO helped Bank of Montreal gain a 360-degree view of customers and execute a digitized, omni-channel strategy. Today, the bank leverages customer history to determine what’s relevant to that customer in the moment using TIBCO BusinessEvents. Hear Gayle Ramsay, Vice President of Customer Analytics, share how the payback from real-time, relevant offers was to their business.
