Collaboration and sharing are the muscle and connective tissue of any healthy organization. This blog series will help you envision how to shape up your enterprise collaboration.
As background, there’s been some discussion in recent years about enterprise social software too often falling short of achieving long-term and meaningful adoption. After just a little probing of the specific case in question, the image I often form is of someone who, just days after buying a gym membership, is already studying the mirror after a few curls of the barbell to search for signs of massive improvement. And seeing none that quickly, walks out the door discouraged only to sporadically—if ever—return. Another image is that of the fancy bike that is expected to magically increase fitness simply by its proximity and duration of ownership… as if having the bike were enough. Worse, many IT departments have three or four or more of these kinds of relatively under-utilized, under-planned collaboration machines hanging from the ceiling of their virtual garage.
Failure in enterprise social usually happens because a solid, personalized business strategy is lacking, or there is a lack in ability for it to be applied—as if the product’s shiny technical gears were enough alone to pull everyone forward without any effort on change management.
Whether you’re considering your first foray into enterprise social, or if you should be a pro by now, don’t throw in the towel! Your investment in enterprise collaboration returns value when it is properly planned and used. Like signing up for that spinning class, it’s critical to have realistic expectations, a well-informed plan, the heart to make it happen, and someone up front with a clear whistle. In this series, we’re going to be the kind of trainer you need to get off the treadmill of disappointment you may have had with other approaches or tools, and get your collaboration project well defined and looking great. And while we may need to lift some new ideas and considerations into place, we’ll do it the smart way so there’s as little sweat as necessary.
Here are topics that we will be covering in the series:
- Get a checkup first: Is your organization really ready to collaborate, and what are some examples to learn from?
- Ready. Set. Goals!: Start from the end by envisioning the core goals, expectations, rollout framework, and how to plan so there are a minimum of hurdles for success.
- Warming Up: Who and what to include in early phases, and considerations of use cases and other dynamics that generate momentum right out of the gate
- Perfect Form: How to to get early use cases pumped up, and dealing with resistance
- Flex Your Success: How to build buzz, analytics, integrations, and the importance of continuous improvement and adaptation
Stay tuned! For questions or to learn more, email firstname.lastname@example.org.