Western Union is a huge global brand. It operates in more than 200 countries with more than 500,000 service locations! Just as any other financial services institutions, superior customer experience, and satisfaction are their utmost priority. But for the company of their size and scale, a monumental challenge comes along with that goal: how do you ensure each and every customer interaction is as local and personal as possible, regardless of the channels they choose to use the company’s service?
Sanjay Saraf, CTO of Western Union, says “We are leveraging complex event processing when our customers are interacting with our website. We are displaying to the customer exactly what they want to see and exactly what our compliance requirements require us to display to that customer.”
Western Union and TIBCO have come a long way to thrive on customer centricity, which was made possible with Fast Data. Today their customers can deliver funds from any bank account in any country to anywhere in the globe in minutes. Find out how TIBCO enabled Western Union’s Fast Data ecosystem for customer centricity.
