Orchard Supply Hardware Builds Customer Loyalty with TIBCO

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Orchard Supply Hardware (OSH) operates 75 neighborhood hardware and garden stores in the US focused on paint, repair, and the backyard. The company was founded as a purchasing cooperative in San Jose, California in 1931.

OSH built its business on legendary customer service, but to stay current, it needed a better way to connect with customers outside of the stores. “Over the years, we had invested significantly in market research, but it was our store associates who had the one-on-one customer relationships,” says Roxanne Joe, director of marketing strategy and analysis at Orchard.

The team decided it needed to expand channels to engage prospects and customers digitally in order to make the Orchard shopping experience more personal.

Learn how OSH used the TIBCO Reward loyalty platform to gain two million members in just two years, increase foot traffic, and make shopping more personal.