With the advent of the Internet, complexity in Marketing has increased logarithmically — there are now more moving parts in a marketing mix than ever before. And with so much to track and manage, seamless communication and easy collaboration are more important than ever.
The 3 things every marketer should know now:
1.) Everyone’s in Marketing now.
Regardless of their job function — from the executive offices to the retail floor — every customer-interacting employee should be delivering the same message in the exact same way. So when messaging get updated, everyone needs to know, now. And the best way to make sure people get the message is with an Enterprise Social Networking platform that can provide broadcast communications across offices, time-zones, and borders.
2.) Marketing and Sales need to be in sync.
Sales and Marketing don’t always work well together (often there’s little incentive to). In those cases, it’s important to reduce the effort required to collaborate to nothing. An Enterprise Social Networking platform enables Sales to provide Marketing with customer feedback for optimizing marketing initiatives, while helping Marketing feed them content to help close more sales. Two-way transparency between Sales and Marketing is especially essential to maximizing both their efforts.
3.) No Marketing department is an island.
To help both Sales and Marketing departments, it’s important to widely communicate messaging, tactics, and results with the entire company so other employees know what’s happening. With a better idea of the company’s objectives, other employees can more easily identify untapped Sales and Marketing opportunities. It also informs people in other departments of all the things Marketing is doing for the company, supporting and justifying its ROMI (Return On Marketing Investment).
Marketing is all about (internal) communication, too.
An ESN like tibbr is ideal for driving company-wide communication and collaboration, as well as integrating cross-departmental teams and geographically disparate offices. And unified internal communications is critical for companies expecting to compete in the modern marketplace. Achieving communication and collaboration goals will go a long way towards achieving your Marketing goals, too. If you’d like help more effectively achieving your goals, get a free trial of the tibbr platform now.
