The critical difference between being busy and being productive.

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Since the adoption of the 40-hour work week, most workers have been expected to put in eight hours of work a day. But that time-based benchmark misses the point of why people are employed in the first place.

Work isn’t just all about working.

In his Inc.com article, Getting Things Done: It’s Not the Same as Being Busy, Paul B. Brown clarifies the mistaken virtue of hard work using tips garnered from John Wooden, a UCLA Basketball coach. Wooden points out that a good day shouldn’t be one when you were busy — a good day is when you accomplished something.

You never want to confuse activity with accomplishment. — John Wooden, UCLA Basketball Coach (1964-1975)

Too many people seem to think they’re being employed to just show up and occupy an office cubicle for 2400 minutes a week when, in reality, they’re being employed to actually accomplish things — two decidedly different goals.

Despite what many people seem to think, they aren’t hired just to answer emails, file paperwork, or complete training materials. They’re hired to be productive, that is, to do their part of the company’s larger, profit-making effort (and sometimes that includes answering emails, filing paperwork, or completing training materials).

The productivity-boosting power of a daily routine.

To be your most productive, John Wooden suggests that people start their day with a daily routine:

Does that routine include making sure you waste as little time as possible? Do you have the folders/files you need right at hand, so you can start work immediately? Is the background you need easily accessible? If you are traveling, is all the information you need about getting from Point A to Point B in one folder? Do you have the email addresses and phone numbers you need?

In other words, Wooden advocates having all the tools and information you need to get your job done at your fingertips. And we couldn’t agree more. To that end, nothing puts everything you need together better than the Enterprise Social Network platform, tibbr.

Why your workforce needs a new workspace.

For starters, tibbr brings together all your coworkers, regardless of which department, office location, or time-zone they’re in — each with their own personalized Profile page including several methods of access to them. And with private messaging and chatting, anyone in the company is always just a keystroke away.

It’s also an open app-agnostic platform, tibbr brings all your business apps — Salesforce, SharePoint, Oracle, Box, and a ton of others — together in one place (two, if you count our award-winning tibbr Mobile app). Its business app integration means that tibbr conversations can be started from inside entirely different apps (even from inside Outlook), and not just from tibbr. Plus, sharing data or documents is as easy as a few mouse clicks.

It’s time to stop focusing so much on time.

At the end of the day, productivity isn’t about working more hours, it’s about getting more work done in the hours you work. And tibbr gives your people everything they need to get work done, right at their fingertips just like John Wooden recommended.

So if you want to learn how your employees can benefit from a modern approach to productivity — get a free trial of the tibbr platform now.