In an age where we exit a smartphone application when it takes too long to load, why are we settling for yesterday’s data? Big data provides us with insights and customer material, but it’s information describing the past. Like a slow app, data isn’t useful six months, or even six days, later if we need to make a decision on that data right now. Data is so much more valuable when it helps you to find and gain a competitive advantage. How do you transform your data from being about the past to being about now?
Old Data Is Out
The first hurdle is your system. Is it handcuffed by a point-to-point architecture that historically slows data access and company innovation, and increases maintenance and cost? An enterprise service bus (ESB) solves these problems, but if you don’t use it to its full advantage you’ll still be hamstrung.
An ESB provides a complete publish-and-subscribe model for which all events, information, and data points are captured and sorted in real time. However, for this bus to be truly impactful for a business, it must handle all data—historical data, customer data, mobile data, log data—as well as your insights into big data at rest; and include real-time data to supply context.
Don’t Take All the Hurdles Down At Once
Quality data is a key element to ensuring your data isn’t creating a larger mess. With data in locations all over your company, master data management (MDM) acts as the QA department. Rules and processes govern data updates and assign attributes to objects, while closely capturing changes to data. MDM with an ESB brings insights, information, and ultimately business to your company. While speed is important, the ability to scale is essential to secure growth. With the right tools providing the right, accurate data, Fast Data will continue to scale to the pace your business moves at from fast to the speed of light.
Make sure your data is the fastest on the track—read our e-book to learn more about Fast Data and BusinessWorks 6.0.