In September 2013, TIBCO commissioned Forrester Consulting to conduct a Total Economic Impact™ study of tibbr. Over the course of six months, the Project Director, Adrienne Breslin, thoroughly examined the potential ROI an enterprise could realize by deploying tibbr. This is Part 4 of a 5-part blog seriespresenting a summary of her findings.
Get your message across more effectively.
To make sure employees are all on the same page, businesses need the ability to broadcast important messages company-wide — and, more importantly, get those messages seen and read. Yet many companies still use notoriously unreliable (and ignorable) systems like email. Or worse, expensive and environmentally-unfriendly printed documents.
- Internal Comms messages
- HR policy updates
- IT alerts & warnings
- Company newsletters
- General announcements
By comparison, the tibbr platform gives companies the ability to communicate important messages in a way that employees won’t easily miss. But how much better is tibbr than those existing, entrenched systems? That’s one of the things TIBCO asked Forrester Consulting to look into.
After a thorough financial analysis and numerous interviews with tibbr clients, Forrester put together their Total Economic Impact™ framework identifying five major benefits of deploying tibbr. The first was increased productivity, the second was innovation savings, the third was improved work processes, and here’s the fourth:
{ Benefit No. 4 }
tibbr cuts time spent communicating by 25%
Forrester identified tibbr’s superior ability to communicate with a broad audience spread among many different distributed offices, locations, and time zones. They found that posting to tibbr — either to specific individuals, a specific subject, or the company at large — reduced the time employees spent on communications by 25%, over three years.
Before companies deployed tibbr, communication from high-level management followed the same inefficient process: Writing, designing, printing, collating, and finally, delivering. The procedure was both time- and effort-intensive, yet didn’t guarantee that everyone (or even anyone) would see, not to mention, absorbthe communication’s message.
Reading is more important than just receiving.
Posting to tibbr, on the other hand, had a huge effect on the way communications were received according to Forrester’s research. With tibbr, the read-rate was higher, employee response was greater, and employees were more engaged than with existing methods.
So more people can be more up-to-date and better informed about the business, the market, and anything else that affects your success. At a time when business is constantly changing, fast, effectivecommunication can be a big competitive advantage in its own right.
{ Next up: }
Employee on-boarding & training
In the next few days, we’ll be posting Part 5, the last of our five-part series which focuses on Employee On-boarding & Training.
If you want to see the total ROI of tibbr and its remarkably short payback period, keep reading this blog over the next few weeks or watch the webinar video. We’ll provide a link to the full Forrester Study at the end of the series. In the meantime, you can see how tibbr can improve workplace productivity first-hand — sign up for a free trial now.
