What do your customers really think about your company, your offerings and your competitors? Are they looking to cheat on you if they receive a great deal on a similar product from another company?
If you want to really know how loyal your customers are you can find out by using big data analytics.
The Information on Social Sites
What information do sites like Facebook have? You’d be surprised. They have knowledge about what purchases your customer base is looking to make in the future and how they make buying decisions. They also know what your market thinks about your competitors.
All of this information can help enhance that data you already have on your customers. Then you can create customer retention programs, ideas for marketing campaigns, even concepts for future products or services.
Tracking Patterns
How do you find this information and organize it to create useful analytics? There are many different ways, depending on what type of information you’re looking to gather.
If your company uses social media sites as a part of its marketing efforts, you can review the data offered on each site. Twitter, Facebook and Pinterest can help your business with detailed analyses of how followers interact with conversations you initiate and the keywords you use for your campaigns.
If you want to cast a wider net to pull data, you can use keywords on major search engines. This will determine if your keywords are discussed on blogs as well as on social sites. These tools will create a daily list for you to scan at your convenience.
Other Social Tools
There are other social tools that can also help you scan multiple social channels for specific keywords and hashtags.
There is constant chatter on the Internet as people discuss their favorite products as well as the companies they warn other consumers against. While marketing departments can use this information for customer service and advertising efforts, analysts can use this information to understand the bigger picture of the market, customer loyalty and business intelligence.
Next Steps:
- Try Spotfire: Get started with a free, 30-day trial that allows you to upload a spreadsheet then start creating beautiful visualizations.
