A month after Yellow Pages Group deployed tibbr, enterprise social networking, they saw over 25,000 posts and over 80% of employees added their profile picture – a good sign of adoption.
What’s more, employees transitioned from just listening to contributing. “Employees started sharing success stories,” said Andre Boisvert, Chief Architect at Yellow Pages Group, explaining how employees out in the field started sharing tips, which helped onboard new sales reps.
In a webinar, Transforming Sales and Marketing to Boost Revenue with Enterprise Social, Andre covered the key elements Yellow Pages needed for adoption:
1) Executive Level Support
“This project was a personal initiative from our CEO,” Andre said. “Throughout the deployment we had a very strong commitment from his part and I think this is the key to success. The deployment of enterprise social networking in the company is not a technical deployment it’s a cultural change … Therefore the executive support is critical to this.”
2) Early Adopter Approach
“The second approach we used for adoption gave great results,” Andre said. “It was an early adopter approach. We identified within the organization small groups of people that would use the platform when it was in pre-production mode. … We explained to those early adopters what were the objectives and what were the limitations they would face. What we wanted to get from them as soon as possible was feedback, what worked well, what didn’t work well and what we would need to do for the initial deployment. Those people were from different departments/areas of the organization. … We wanted people that had an open mind to a new approach. … We identified people that were doing social one way or the other.”
3) Well-Defined Use Cases
These were mainly focused on the following departments:
– Sales can find what they need wherever they are, especially by connecting to the social platform via their mobile app
– Marketing gains real-time feedback from reps out in the field
– Human resources uses the network to broadcast announcements and provide easy access to HR policies
Learn how enterprise social networking is revolutionizing business at Yellow Pages Group and some of the key benefits they’re already realizing: How Yellow Pages Transforms Business with Enterprise Social Networking.
