It’s good practice to map out a strategic direction before moving forward with any business plan, and developing a social business strategy is no exception. Rob Koplowitz, VP of Forrester Research, outlines 10 steps to developing a solid social business strategy below.
Ten Steps To Develop A Social Business Strategy
1. Design a social ecosystem
2. Gain executive support
3. Develop your social capability map
4. Establish a social business council
5. Select from competing social strategies to invest, pilot and support
6. Establish social media policy & employee training
7. Empower employees to solve customer & business challenges
8. Plan social public relations
9. Engage customers in conversations
10. Measure business impact always
