Some businesses try to build everything, other businesses partner with each other. What’s the significance of tibbr’s partnerships with businesses like Box and Wayin? I like how my colleague Lars Plougmann explained it: in a growing market “co-opetition” makes more sense than competition. Coopetition is cooperating with other businesses to create value in an effort to gain a competitive edge.
It’s about a much larger game, one of putting businesses first. When it comes to integrating other products with enterprise social networking, it’s about giving businesses the opportunity to rethink their approach to people, so we can be more collaborative, more inventive, and champion the way we used to work.
There’s a parallelism here, a mentality that runs deep in the heart of enterprise social networking as much as it runs in the cooperative relationship between tibbr and our partners: we share to make work better. An employee shares a file because our teammates care. A provider shares a product because our customers care. Now I’m not about to go off on a “sharing-equals-caring” tangent, but I will say that the significance of tibbr’s partnerships lays in the new way of thinking. We’re thinking future. We’re thinking social. Over the next few weeks you’ll hear what our partners have to say about the state of enterprise social and where they think it’s headed.
Once again, a big thanks to tibbr’s partners and more businesses that partner with us going forward. For more information about our partner program visit: http://www.tibbr.com/partners.html.
Box, WayIn, Whodini, FileBoard, Badgeville, ManyWorlds, Teamly, and BrightIdea.
