Did you or your kids ever watch Sesame Street? Do you remember this tune?
One of these things is not like the others,
One of these things doesn’t belong.
Can you tell which thing is not like the others,
By the time I finish our song?
When it comes to enterprise social networks, not all are alike. If you start to scratch the surface- beyond the basic knowledge management functionality, you will realize that not all platforms are enablers of critical business outcomes. You never know how much additional value your company may derive from an enterprise social network unless you actually test a platform and familiarize yourself with the key features.
With that in mind, here are some of the key features you may want your social media platform to offer in order to contribute towards your business’ continued growth:
- A contextual mobile app. Although most enterprise social platforms have a mobile app, content without context is not that useful. A gate agent needs to know about the flight and crew status specific to the gate she is managing; sales executive needs to be aware of the conversations between support, product marketing and other teams relevant to the customer he is meeting. Before you choose your organization’s social network, ensure it has a companion mobile app that is context aware and can provide you the information you need at that instant.
- Voice and video communication. Most internal social networks include micro-blogging and instant messaging, but not all include video chat and conferences or screen sharing. Your enterprise social networking platform should handle all forms of business communication on its own, including micro-blogging, instant messaging, voice memos, video chat, video conferencing, and it should also have the ability to share what’s on your screen with coworkers and customers. It needs to provide for a “single plane of glass” that brings everything that’s relevant to you in one place and lets you collaborate with your colleagues and customers. The efficiency this adds to your company’s communication processes is greatly underrated.
- In-depth “actionable” analytics. The whole reason you are considering the purchase of a social media tool is to streamline communications and create a healthier bottom line, isn’t it? Then it would make sense yours comes with an in-depth analytics tool. Not only do you need to know what’s going on in your network, the hot topics and trends, but to take action on it. You need to find out which cross section of your employee base is able to extract the most value from the network. Be sure to know the full power of the analytics tool of the social networking platform you are considering before you make a decision to purchase.
- Seamless integration with the rest of your corporate applications. Your social network should make it easy to integrate with your company’s directory and security system. And, what happens when it’s time to upgrade, replace, or add on another third-party product to help your business take that next step? Many social networking products currently available on the market don’t make the process easy, but some do. Be sure you know the one you are considering makes third-party integration as simple as possible.
When you compare all enterprise social networking tools with one another, keep these four aspects in mind. The platform that offers the most depth in regard to each of these will likely be the most effective one for your company.
Would you like to learn how tibbr addresses some of these key aspects? Try a free demo and evaluate each aspect for yourself.