With 47 million Facebook fans and 19 million Twitter fans, it’s no secret Lady Gaga knows how to dig her “paws” into the social and digital world. Recently, she headed into a new frontier by launching a private social network for fans.
LittleMonsters.com allows Gaga’s fans to interact with each other, create and share Gaga-related content and essentially unite a community of what Gaga calls “Little Monsters.” The platform provides a one-stop shop for everything Gaga—music, tickets, and videos. In return for “likes” and “dislikes,” Gaga receives the data needed to continue to drive fan loyalty. Lessons learned from the private social network can be applied to larger social channels.
Music labels, professional sports teams, and all mainstream brands could learn a lesson here. Private social networks provide the community for your most important customers. From these networks, brands gain invaluable feedback to drive customer loyalty.
“If they’re given a voice, that platform to make a connection, then that’s where their loyalty lays,” said Ram Menon, President of Social Computing for TIBCO Software.
Along with creating deeper relationships with your customers, with direct, private customer feedback, businesses can use this information to improve their products and services and better manage their brand externally.
