Enterprise social is transforming the way we work, but don’t take my word for it. Matthew Ryan, CIO and Cofounder of Cordelta, and Dion Hinchcliffe, Executive Vice President of Strategy for the Dachis Group, had plenty of good points to make on the subject at the inaugural tibbr social event, in Sydney, Australia. In this two-part blog series, we’ll cover both of their presentations.
Matthew is quite passionate about the way enterprise social is evolving the culture and work practices at Cordelta. The fast growing professional services firm, founded in 2004, is ranked 1st in fairness and 11th overall in BRW’s latest “Best Place to Work” awards.
During Matthew’s presentation on enterprise social networking, he showed a “Decision Making – Effectiveness Curve,” and highlighted that a business was less likely to make a decision as the number of decision makers increased. In this type of situation, the traditional approach for decision making only hindered the process: trying to get everyone in the same room physically; or using email, which was not designed for rapid conversation between several people. Now, the solution for Cordelta is to post a poll on tibbr, their internal social network, which allows for a democratic vote and the ability to add comments and questions in real-time. The whole process is recorded for future examination and analysis, and overall, creates a more direct approach to a course of action.
Matthew also talked about the exponential challenge that email posed for their organization, consuming the time and attention of their knowledge workers. Email did not provide employees the option to remove from a “Reply All” email conversation. However, with enterprise social employees self-subscribe to messages relevant to their work and if needed remove themselves from the message overload. In other words, social technology gives employees the flexibility to follow the information they need.
Overall it was a very informative and useful event. Stay tuned for tomorrow’s blog post on Dion’s presentation: Designing a Successful Social Business for High-Impact ROI.