From controversy to cutting edge, here are the top five stories on enterprise social networking this week:
Getting to Effective Social Business Results: Applying Culture Change
Dion Hinchcliffe – enterpriseirregulars.com Let’s face it. Social media is something that most of us now use extensively in our personal lives but that most of us still use significantly less at work. A wide variety of data clearly shows that companies are bringing up the rear. Those currently engaged in social business initiatives today are well aware that it’s taking real time and effort for their organizations to make the transition to new way of engaging our customers, workers, and business partners. Certainly it’s not that it isn’t happening widely or that there isn’t sustained, real value in doing so. This debate — a typical example — has been taking place so long and so thoroughly that the conclusion is largely foregone in my opinion: The world, including some of the business world, has widely become much more open, connected, and participative (continued…)
Behind Social Business: A New Middle Class
Haydn Shaughnessy – socialmediatoday.com So far we’ve heard the story of social business as the transfer of social media to the enterprise, and the story of social business as an extension of E2.0 tools. In both these cases you can see a logical narrative at work but no real passion play about people, change, the reinvention of work. It’s a gap we have to fill, a story we need to tell.
In the first story, the logic is: people communicate really well and easily on Facebook, and we need that inside the company walls. In the second: we’ve been growing community-like platforms for over a decade now – it’s time we got them to function properly.
Forgive me for not finding either of these a compelling reason to transform an enterprise or begin a revolution in how we live and work. On the other hand, the transformation of the global middle class. That strikes me as a phenomenon that is bound to play out in every company of every size. (continued…)
Why Are Innovative CIO’s Betting Less on Cloud and Virtualization?
R “Ray” Wang – enterpriseirregulars.com Innovative CIO’s Betting On Disruptive Technologies That Impact Enterprise Business Value
In the Four Personas of the Next Gen CIO published March 3, 2012, four personas of the CIO were identified: Chief Infrastructure Officer, Chief Integration Officer, Chief Intelligence Officer, and Chief Innovation Officer (see Figure 1). This research of 79 progressive CIO’s identified the key projects for each of the personas. As part of the survey, respondents were asked what key disruptive technologies would make an impact in the enterprise in the next year.
In Constellation’s latest update (to be published May 2012), 105 innovative CIOs participated in the survey. The results indicate a shift away from cloud (56.4%-2012) and virtualization (29.6% – 2012) to mobile (60.2%-2012) and big data and analytics (48.7%-2012) (continued…)
Social Business Opportunities Come to the Channel
Michael Vizard – channelinsider.com A raft of social technologies are about to transform the way business processes are managed. While just about every business executive is aware of the power of social networking these days most of them don’t realize how social networking principles are being used to transform not just the way people communicate with each other, but also the way every business process is conducted.
Often referred to as “Social Business,” the rise of this phenomenon has far reaching implications for the channel in terms of the number of opportunities it creates.
Going well beyond deploying a social networking system to replace asynchronous email systems with real-time communications, “Social Business” spans a complete range of technologies, including everything from unified communications to productivity applications (continued…)
Why Social Tools are like Sauces
Ana Neves – kmol.online.pt I love sauces. Sauces are great. People usually love sauces. Ketchup, mayo, soy, white, vinagrette, etc. Some interesting facts about sauces:
- they complement and enhance food’s flavour
- we don’t really have sauce on its own
- not every sauce goes well with every meal
- unless you are a food specialist, you know if a sauce tastes nice with your meal but you would not know which sauce to choose to go with it (color, consistency, flavor-wise).
Now that I have said this, and bearing in mind the title of this post, you have probably guessed where I am going with this. Yes, I do think that these facts also apply to social tools in the enterprise (continued…)
