Andrew McAfee, MIT professor known for coining the term “Enterprise 2.0,” paired with AIIM research to conduct surveys and case studies on the benefits of enterprise social. Their research concentrated on three use cases for social business: open innovation or idea sharing, knowledge gathering through Q&As and collaboration between marketing and sales.
Andrew highlighted some of the key findings in his recent blog article:
- – 60% of organizations are extremely satisfied with the enterprise Q&A capabilities—the ability to ask questions to a large audience and gather answers
- – 48% of respondents said that their social environments yielded open innovation, which led to major changes to internal processes
- – 79% of respondents say the environment was heavily used once deployed to marketing and sales departments
The article taps into the real value of enterprise social networking as well as some areas that need improvement. Only 18% of respondents said that their social business environment integrated marketing and sales technologies, i.e. there is a need for integration of social technologies with organizational processes. This combined with the already prominent benefits of idea sharing and information gathering, demonstrate the potential of social business in the workplace.
