It may be easy to generate conversations and gather a following on Facebook and Twitter, but what does it take to become a leader of your enterprise social network?
From posting engaging content to driving meaningful conversations, some of our Community Managers and Strategists from the tibbr team share their thoughts:
Create an initiative: “Help make tibbr the new home for one discussion topic that is important to your team. Pick a major initiative: a topic, an upcoming event, a client relationship or an area that you’d like to help grow. Then create a subject and start sharing your expertise, asking questions, replying and encouraging others to contribute. By giving everyone at least one real reason to check and contribute frequently, you’ll find lots of other uses appearing.” – David Soul
Reduce bottlenecks: “Invest time in understanding the business processes around you and hone in on areas where value is delayed or reduced because of bottlenecks. tibbr is excellent at getting rid of bottlenecks and makes it easy to help participants in the process overcome them. For example, a project manager often has to use email and meetings to coordinate with many people. When a tibbr subject is used to collaborate on the project, however, all project participants have full visibility of activities, including which people are involved. This reduces dependencies across different strands of a project and leaves the PM to do her job of managing the project.” – Lars Plougmann
Post Engaging Content: “To successfully nurture a strong, engaged community, it is essential to regularly share meaningful content and stimulate thought-provoking conversation. Familiarity with the content and people in the community will encourage other members to frequently visit and participate – resulting in viral growth.” – Gaurab Banerji
Encourage participation with polls: “Lead your tibbr community by initiating discussions that are highly relevant to large corporate initiatives. We’ve observed that one of the easiest ways to spark a discussion is through polls. Polls provide a quick and easy way for people to participate in a discussion without having to type a lengthy message. With one click, you voice your opinion to others and have a say in business matters. For example, the organizers for an upcoming sales enablement event posted a poll to members of the sales organization to help prioritize the topics that should be covered at the event. The poll had a 50% response rate from sales reps, who were eager to vote on the content that would be most relevant to their needs at the event.” – Caroline Dangson
Reward Employees: “One fun way to be a leader in your tibbr community is to create a “Leaderboard subject.” That is, a subject where you post updates for who has the most posts, who has the most followers, what are the most popular subjects etc. Employees are curious to know these things. Plus, the positive recognition for early adopters motivates more people to get involved in the community.” – Emilie Doolittle
