tibbr Communities: A Better Way To Manage Extranets and Social Sprawl

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Your employees, customers, partners, and other key stakeholders have a variety of social networks they log into and engage with each day. There’s consumer ones — like Facebook, Twitter and LinkedIn. There are communities on public websites (i.e. a product forum). Then, of course, you have internal social computing platforms, like tibbr.

Extranets fall somewhere in the middle of those — people want to interact and collaborate with groups outside their company’s walls, but in a secure fashion with a controlled group of people.

The problem is, extranets have typically created a lot of friction for both end-users and administrators. For each community, you’ve had to worry about different logins, passwords and which sites/server to access and store the information shared.

So when the tibbr team set out to build tibbr Communities, we wanted to create a seamless user experience that integrated well with your internal social computing environment.

With tibbr Communities (part of our 3.0 launch), you can:

  • Provide your company with a single platform to create, manage and monitor multiple communities — all while maintaining distinct identities and privacy rules for different groups of stakeholders.
  • Allow your employees to seamlessly engage — and move in and out of these external communities — as needed with a single login, URL and unified interface (tibbr itself).
  • Give users and IT the confidence that people are sharing and accessing the right information with the right stakeholders.

Here’s how it works:

When users log into tibbr, they will see a “My Communities” list on the left hand side of their home page, beneath their main activity stream filters. By clicking “manage,” they can add a community they belong to (say, “partners” or “customers”).

Now, every time users log-in, they can flip between their internal social network activity stream and the one of these external communities — all in one place. Because tibbr honors the security and privacy of each community, the user doesn’t have to worry about a set of stakeholders seeing the wrong information.

We believe tibbr Communities will help our customers manage what we call social sprawl — the proliferation of social platforms and the murky privacy that exists between them. tibbr Communities is a step in the right direction, and we look forward to see great use cases emerge in the coming months.